In Bhutanese language – Dzongkha the phrase means “Hello/How are you”. La is added as a mark of respect to the person being addressed.

The entire Bhutan welcomed us with such phrases spoken in soft voice with genuine warmth. Right from the time we were picked up from the Bagdogra airport to the time we returned.
And why not, Bhutan is the only country in the world which measures GNH – Gross national happiness as a measure of prosperity.

The first thing you notice is that people generally are warm, polite and happy, and the second… that Bhutan is beautiful.